Elon Musk said SpaceXAI — maker of the Grok chatbot — will rebrand to "SpaceXSI" after a user suggested the name on X. The comment followed President Trump's executive order asking officials to replace "artificial intelligence/AI" with "Super Intelligence/SI." Musk offered no timeline or details, but his reply suggests willingness to adopt the new terminology.
Elon Musk Confirms SpaceXAI Will Rebrand As "SpaceXSI" After Trump's 'Super Intelligence' Directive
Tesla CEO Elon Musk speaks alongside U.S. President Donald Trump to reporters in the Oval Office of the White House on May 30, 2025 in Washington, D.C.
Elon Musk said the company known as SpaceXAI — the developer of the Grok chatbot — will rebrand to "SpaceXSI" after replying to a user suggestion on X (formerly Twitter).
The remark came in the wake of an executive order from President Donald Trump directing executive-branch communications to replace the terms "artificial intelligence" and "AI" with "Super Intelligence" and the abbreviation "SI." Analysts have said that getting such a terminology change to stick would require buy-in from major industry leaders.
Musk appeared to endorse the new phrasing during a brief exchange on October 4. He wrote on X:
"No more AI SI It's better."When an X user, @XFreeze, asked, "Any possibility of renaming to SpaceXSI??" Musk replied, "Yes, we will make that change."
SpaceXAI builds Grok, a chatbot platform that competes with offerings from OpenAI, Anthropic, Google and Microsoft. Musk did not provide details about timing, the legal steps involved in a corporate name change, or whether the rebrand would affect other product names or branding across his companies.
While the exchange signals a willingness to adopt the White House's preferred terminology, analysts warned that a single executive's endorsement does not guarantee broad industry adoption. The shift from "AI" to "SI" would require coordinated usage across government, industry, and media to take hold.
Source: The exchange was reported by Newsweek, which used its AI assistant, Martyn, to help produce the original story. This remains a developing story and will be updated as more information becomes available.
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