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Sticker Mule CEO Anthony Constantino Launches Bid for NY House Seat — Rally Features 'Wall of Turkeys' and Rap Debut

Anthony Constantino, CEO of Sticker Mule, launched a campaign for the New York congressional seat left by Rep. Elise Stefanik, sharing a 35-minute rally video on X. The event featured a backdrop of Thanksgiving turkeys, a pledge of employee bonuses and the debut of a rap track that praises Donald Trump and references the Butler, Pennsylvania, shooting. Constantino says he is self-funding the campaign with $5 million, but several local GOP leaders remain skeptical and have publicly criticized his approach. The campaign has also sparked disputes with other Republicans, including a cease-and-desist letter over alleged defamatory comments.

Sticker Mule CEO Anthony Constantino Launches Bid for NY House Seat — Rally Features 'Wall of Turkeys' and Rap Debut

Anthony Constantino, founder and CEO of custom sticker company Sticker Mule, announced his campaign for the New York congressional seat vacated by Rep. Elise Stefanik. He held a formal rally on Monday evening and posted the roughly 35-minute speech in full on X (formerly Twitter).

Unconventional rally highlights

The event took several unusual turns. Organizers erected a backdrop described by attendees as a “wall of Thanksgiving turkeys.” During the program, Constantino sang “God Bless America,” announced bonuses for all Sticker Mule employees and said he had recorded a “patriotic album,” debuting the first track — a rap titled “Fight.” In that song he praises former President Donald Trump and references the Butler, Pennsylvania, shooting. At the conclusion of the event, Constantino distributed turkeys to attendees.

Funding and campaign claims

Constantino told supporters his campaign will be self-funded and said he has invested $5 million of his own money. He is running to fill the seat Stefanik vacated as she pursues a challenge for New York governor.

Pushback from local Republicans

Not all local Republicans have embraced Constantino's bid. Several county GOP chairs who weighed in last year remain skeptical as the party approaches a primary, describing him as flamboyant, untested, bombastic and reckless. One party leader was quoted saying many are wary of his style and public behavior.

"Some in his party aren’t happy about that. Last year, Constantino encountered stiff resistance from many of the county GOP chairs tasked with selecting the special election nominee, and some have yet to come around as the party heads toward a June primary. They consider the flamboyant Constantino untested, bombastic and wildly reckless."

Public disputes and allegations

Constantino has engaged in public spats with other Republican officials, including Rensselaer County Executive Steve McLaughlin. He also received a cease-and-desist letter from Liz Joy, head of the Schenectady County Republican Committee, who accused him of making "false, destructive and defamatory statements" about her online. Constantino has alleged that Conservative Party Chairman Gerard Kassar threatened him; Kassar has said his remark was a figure of speech.

As the campaign develops, Constantino's unconventional style and high-profile gestures — from employee bonuses to theatrical rally props — are likely to shape both the media conversation and reactions inside his party as voters approach the primary.

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