Truth Social Slump Undercuts Trump Family’s Global Investment Push

The Trump family’s broad effort to monetise its brand has been significantly weakened over the past year by a steep drop in the market value of Trump Media & Technology Group Corp — the company behind Truth Social. Bloomberg’s analysis shows gains in other areas have largely failed to offset that decline.

Since President Donald Trump returned to the White House in January, his sons Eric Trump and Donald Trump Jr. have moved aggressively to expand the family’s holdings into sectors that include firearms, artificial intelligence, rare-earth magnets and prediction markets. Bloomberg reports the family booked roughly $1.4 billion from crypto-related projects during the period studied.

But those crypto proceeds were largely offset by a roughly 66% fall in Trump Media’s market value, leaving the family’s reported net worth to edge up only from $6.9 billion to about $7.2 billion between June 2025 and January 2026.

Critics accuse Trump's sons of conflicts of interest over the vast expansion of their family's holdings. / Andrew Harnik / Getty Images

Conflict-Of-Interest Concerns

Critics say the Trumps may have benefited from regulatory rollbacks and other policy changes tied to the administration, raising questions about conflicts of interest and a lack of transparency around some business partners and deals. Those concerns have drawn scrutiny from watchdogs, ethics experts and some lawmakers.

Truth Social’s Role And Political Cost

Trump Media — and, in particular, Truth Social — remains central to the family’s media and branding strategy. The president frequently uses the platform to broadcast provocative views on foreign policy, domestic politics and cultural issues. Over the last year the tone and frequency of his posts have drawn criticism not only from opponents but also from some allies.

Hollywood actor and longtime MAGA supporter James Woods publicly called some of the president’s comments on Truth Social “infuriating and distasteful” after the president characterized a recent violent incident as evidence of what he called “Trump Derangement Syndrome.”

“He asked me, ‘How do you like my tweets?’ I said, ‘Mr. President, don’t take this the wrong way, but tweeting a little less would not cause brain damage,’” Republican Senator John Kennedy recalled of a private exchange. “He looked at me, said, ‘You don’t like my tweets.’ I said, ‘No, I didn’t say that.’ I said, ‘I like steak, but I don’t like eight steaks at one time. And you can’t just say everything that comes into your head.’”

Whether the commercial expansion pursued by Eric and Donald Jr. will outlast market volatility and political controversy remains unclear. For now, gains in some sectors have been offset by volatility in the family’s media holdings, keeping the overall financial picture relatively flat.