Semafor reports that a pro-Trump outside group will run a Super Bowl pre-game ad promoting "Trump Accounts," IRA-style savings accounts seeded with a one-time $1,000 federal contribution for children born from Jan. 1, 2025, to Dec. 31, 2028. Treasury Secretary Scott Bessent signaled a "big rollout" during a recent radio interview. The spot will run in a prominent pre-game slot rather than during the game itself, part of a broader strategy by the administration to use major sporting events to reach large audiences.
Pro-Trump Group to Air Super Bowl Pre-Game Ad Promoting 'Trump Accounts'
A pro-Trump outside group with ties to the administration plans to run a Super Bowl commercial promoting the new "Trump Accounts," Semafor reports. The accounts are IRA-style savings vehicles that include a one-time $1,000 federal seed contribution for children born between January 1, 2025, and December 31, 2028.
What Officials Said
In a recent interview with a local Upper Midwest radio station, Treasury Secretary Scott Bessent appeared to acknowledge the planned rollout. Asked why the Trump Accounts had not received much coverage since their announcement, Bessent said, "It’s gonna get a lot of attention. All your viewers: Watch the Super Bowl right after the national anthem, we’re gonna have a big rollout."
Source: Semafor reported the planned commercial and the quote from Bessent.
Broadcast Details and Reaction
NBC — which is scheduled to broadcast the 2026 Super Bowl — and the Treasury Department declined to comment. According to industry reporting, NBCUniversal sold in-game 30-second spots for roughly $7 million; the planned Trump Accounts commercial is booked for a prominent pre-game slot, which typically costs less than in-game advertising.
Context: Sports As A Political Platform
The ad is the latest example of the Trump administration leaning on major sporting events to amplify policy messages. During his second term, President Trump has repeatedly inserted himself into high-profile sports moments: attending the 2025 US Open men's final, meeting U.S. golfers involved in the Ryder Cup, presiding over high-visibility sporting ceremonies, and appearing at multiple NFL events — including the 2025 Super Bowl in New Orleans.
Trump previously bought Super Bowl airtime ahead of the 2020 election, spending about $10 million on two spots. As audiences fragment across platforms, advertisers still prize Super Bowl inventory for the mass reach and national conversation it generates, which helps explain why groups are willing to pay a premium to promote policy initiatives during football’s biggest weekend.
What To Watch
The commercial is expected to air during the pre-game broadcast next month. Observers will be watching for the ad’s messaging, how the public responds, and whether future political or policy rollouts use similar high-profile sports platforms.
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