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DCCC Launches Eight-Figure "Our Power, Our Country" Push to Rebuild Midterm Coalition

The Democratic Congressional Campaign Committee is investing an eight-figure sum in Our Power, Our Country, a program to expand support among voters of color and rural communities ahead of next year’s midterms. The initiative will hire local organizers, run targeted ads and mobilize voters in competitive House districts. Party officials cite recent off-cycle improvements in Virginia and New Jersey as proof the approach can help rebuild groups that shifted toward Republicans in 2024. The effort also aims to counter redistricting moves Democrats say would advantage Republicans in future elections.

04:59 PM, 11/25/2025Politics

The Democratic Congressional Campaign Committee is putting eight figures behind a new initiative, "Our Power, Our Country," aimed at expanding Democratic support among voters of color and rural communities ahead of next year’s midterm elections.

The program will concentrate resources in competitive House districts by hiring local staff to organize for Democratic candidates, buying targeted advertising, and mobilizing voters on the ground. Party leaders say the effort is designed to counter Republican gains from 2024 and respond to redistricting moves they view as attempts to tilt future contests.

"As House Republicans are raising costs, ripping away people’s health care, and standing idly by while their party strips voting power from communities of color in order to rig the midterms, and in the face of reckless tariffs and attacks on Medicaid that are hurting rural communities, this program will help ensure our message of lowering costs and protecting affordable health care breaks through with these key voting blocs," said Rep. Suzan DelBene (D-Wash.), chair of the DCCC.

Democrats point to recent off-cycle races as evidence the approach can work. In Virginia, Gov.-elect Abigail Spanberger mounted targeted outreach in deep-red rural counties, emphasizing affordability and criticizing President Trump’s tariff policies. In New Jersey, Gov.-elect Mikie Sherrill prioritized a cost-of-living message in predominantly Latino precincts.

Those tactics produced notable results: Spanberger outperformed previous Democratic candidates among rural voters by a wide margin, and Sherrill narrowed or erased Republican gains from 2024 in Latino-plurality areas. National Democrats say those outcomes show potential to rebuild parts of the coalition that shifted right last cycle.

DCCC national political director Brooke Butler added that the rural engagement program "sends a strong message that we're leaving no voter behind and no stone unturned in our efforts to flip the House majority." Party officials say the initiative will emphasize local organizing and issue-focused messaging around affordability and health care.

The rollout also comes as congressional mapmaking ahead of 2026 becomes a growing point of contention; Democrats frame the investment as both an offensive voter-engagement strategy and a defensive response to redistricting they view as politically motivated.

What to watch: how the DCCC deploys staff and ad dollars across battleground districts, whether the messaging sustains gains among rural voters and Latinos, and how Republican campaigns respond on outreach and policy.

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