The White House posted a 30-second AI-generated video during the Super Bowl that promotes the Trump administration as "unapologetically American," using patriotic and military imagery alongside AI-rendered footage of the Trumps. The clip aired shortly before Bad Bunny's historic all-Spanish halftime show, which included moments some saw as subtle criticism of the administration. President Trump criticized the performance on Truth Social, and some supporters switched to a conservative counterprogram hosted by Turning Point USA.
White House Drops 30-Second AI Video During Super Bowl Praising 'Unapologetically American' Message
An AI-generated image of Donald and Melania Trump. / White House via X
The White House released a 30-second AI-generated video during the Super Bowl that frames the Trump administration as "unapologetically American." The short film, narrated in a British-accented voice, aired shortly before halftime and blends patriotic imagery, political footage and AI-rendered visuals.
What the Video Shows
The clip opens with a sweeping shot of a packed football stadium as Air Force One flies overhead, eliciting astonished reactions from two digitally rendered fans wearing Patriots and Seahawks apparel. The narrator begins with, "We don't do subtle."
The video featured two digitally rendered fans wearing Patriots and Seahawks gear. / While House via X
Inside the aircraft, a voice declares the plane is "flying over the Gulf of America," followed by a screeching eagle sound effect and a rapid cut to the White House. The montage includes footage of President Donald Trump signing executive orders as the narrator says, "We bet on ourselves and don't apologize for winning."
The video rapidly alternates between a racetrack, a campaign rally, fighter jets launching from a Navy carrier, and smiling appearances by Vice President JD Vance and Secretary of State Marco Rubio. Vance is shown speaking at a podium before the narrator declares, "We say what we mean and we stand by it." Rubio appears briefly, saying, "If you don't know, now you know."
JD Vance also made an appearance in the video. / White House via X
"We are fully, proudly, and unapologetically American."
The clip closes on an AI-generated image of President Trump and First Lady Melania Trump watching fireworks over the Washington Monument as the narrator delivers the final proclamation.
Context: Halftime Show And Reactions
The video was posted just before halftime, which featured Bad Bunny's historic all-Spanish performance. The 31-year-old artist — Spotify's most-played act in 2025 — briefly switched to English to say, "God bless America," and included moments some viewers interpreted as subtle jabs at the administration. His set ended with the message "The only thing more powerful than hate is love" and the slogan, "Together, We Are America."
Bad Bunny is a vocal critic of ICE and the Trump administration's hardline immigration policies. / Kevin Sabitus/Getty Images
President Trump responded on his platform Truth Social, calling the halftime show "absolutely terrible, one of the worst, EVER!" He described it as "an affront to the Greatness of America" and added, "nobody understands a word this guy is saying." Some supporters aligned with Trump and the MAGA movement said they stopped watching in solidarity; others tuned into an "All-American Halftime Show," a conservative counterprogram organized by Turning Point USA and headlined by Kid Rock — a performance that drew criticism for heavy use of lip-syncing.
Why It Matters
The release of an AI-generated political video during the nation's most-watched broadcast underscores how political messaging is evolving with new technologies and high-profile cultural moments. Airing such a clip during the Super Bowl transformed a mainstream entertainment slot into a platform for a pointed, digitally produced political statement.
Help us improve.
