ThreatLocker Rewards Top Collaborators With Luxury Cars And All-Expenses Trips

ThreatLocker, an Orlando cybersecurity firm with about 700 employees and international offices, awards luxury cars to its two most collaborative staffers each year and honors 14–16 runner-ups with fully paid long-weekend trips. Winners are chosen by combining monthly peer votes for 'most helpful' employees with managers' monthly top-performer nominations. CEO Danny Jenkins says the program reinforces teamwork in a 24/7 operation with an average support pickup time of 23 seconds and supports aggressive hiring and retention amid growing demand for cybersecurity talent.

05:06 PM, 12/04/2025Culture

ThreatLocker Rewards Top Collaborators With Luxury Cars And All-Expenses Trips

Orlando Cybersecurity Firm Turns Employee Collaboration Into Big Rewards

ThreatLocker, an Orlando-based cybersecurity company with roughly 700 employees and offices in Dublin, Dubai, and Australia, has built a high-profile annual rewards program that recognizes teamwork with major prizes. Each year the firm awards luxury cars to two employees — one chosen from its U.S. workforce and one from its international staff — and honors 14–16 additional standouts with an all-expenses-paid long-weekend getaway.

How Winners Are Selected

The selection combines monthly peer voting for the "most helpful" employee with managers' monthly nominations for top performers. Votes are totaled at year-end to determine the two car recipients. International winners are flown in to attend the company's holiday celebration when the announcements are made.

Prizes And Perks

Two luxury cars awarded annually (ThreatLocker typically chooses electric models; past prizes have included a $125,000 Porsche Panamera). The company confirmed one model in this year’s lineup is valued at about $173,000.
Between 14 and 16 runner-ups receive a fully paid long-weekend trip — past trips have included a Royal Caribbean cruise to the Bahamas and visits to Boston or New York — plus a typical spending allowance of $2,500 per person.
Other rewards for teams that go above and beyond include court-side seats at events in the Orlando Kia Center, where ThreatLocker maintains a permanent box.

Why The Program Matters

CEO Danny Jenkins said the program evolved after an early focus on rewarding the single top performer created a more competitive environment than intended. In cybersecurity, quick, coordinated responses are often essential; ThreatLocker operates 24/7 and reports an average customer-support pickup time of 23 seconds. Jenkins emphasized that collaboration — including being willing to join a call at 2 a.m. — is critical to maintaining service levels.

'Everything we do is with this matter of urgency,' Jenkins said. 'If you don't have teamwork where people are willing to get on a call at 2 a.m. and collaborate, then it doesn't work.'

Hiring, Retention And Culture

Amid strong demand for cybersecurity talent — in part driven by AI developments — ThreatLocker says it has never conducted layoffs and is hiring aggressively, about 40–50 people per month. Jenkins noted he often keeps his phone on 24/7 and works long hours to support operations. The company reports that no car recipient has left since the program began in 2021, suggesting the incentives help with retention and culture-building.

Bottom line: ThreatLocker’s high-value rewards program is designed to reinforce collaboration and retain talent in a fast-paced, 24/7 cybersecurity environment, pairing headline-grabbing prizes with broader recognition for team contributors.