New polling by Ipsos for Deezer found that 97% of 9,000 listeners across eight countries could not tell AI-only songs from human-made tracks. More than half of respondents felt uneasy about the indistinguishability, while 51% warned AI could produce more low-quality music and nearly two-thirds feared a loss of creativity. Deezer reports AI-generated streams rose from about 10% of daily streams in January to over one-third ten months later, and roughly 80% of respondents want fully AI-produced songs clearly labeled.
97% of Listeners Can't Tell AI-Generated Music from Human Tracks, Deezer-Ipsos Survey Finds
New polling by Ipsos for Deezer found that 97% of 9,000 listeners across eight countries could not tell AI-only songs from human-made tracks. More than half of respondents felt uneasy about the indistinguishability, while 51% warned AI could produce more low-quality music and nearly two-thirds feared a loss of creativity. Deezer reports AI-generated streams rose from about 10% of daily streams in January to over one-third ten months later, and roughly 80% of respondents want fully AI-produced songs clearly labeled.
02:49 PM, 11/12/2025Technology
Most listeners unable to distinguish AI music from human-made recordings, Deezer survey shows
A new poll commissioned by streaming service Deezer and carried out by Ipsos found that the vast majority of listeners cannot reliably tell music produced entirely by artificial intelligence apart from human-created tracks.
Key findings
- Across a sample of 9,000 respondents, 97% could not distinguish AI-only music from music made by humans.
- The survey was fielded between October 6 and 10 in eight countries: Brazil, Britain, Canada, France, Germany, Japan, the Netherlands and the United States.
- More than half of respondents reported feeling uncomfortable about being unable to tell the difference.
- 51% said AI will lead to more low-quality tracks on streaming platforms, and almost two-thirds expressed concern that it could reduce creativity.
Alexis Lanternier, CEO of Deezer: The survey results clearly show that people care about music and want to know if they're listening to AI or human-made tracks.
Trends on Deezer and industry response
Deezer reports a sharp rise in AI-generated content on its platform. In January, roughly one in 10 daily streamed tracks on Deezer were entirely AI-generated; ten months later that share rose to more than one in three — nearly 40,000 AI-generated streams per day.
About 80% of survey respondents want clearly visible labels identifying fully AI-generated music. Deezer is currently the only major streaming platform that systematically labels content that is completely generated by AI.
Notable example and wider reaction
The discussion intensified after a project calling itself The Velvet Sundown went viral on Spotify in June and later confirmed the music was AI-created. That project's most-played track has been streamed over three million times.
Spotify has said it will encourage artists and publishers to sign a voluntary industry code disclosing AI use in music production.
What this means
The survey highlights growing public demand for transparency about AI's role in music production and raises questions about quality, creativity and discoverability as AI-generated content becomes more common on streaming platforms.