Harris Relaunches 'Kamala HQ' as 'Headquarters' to Mobilize Young Voters for 2026 — 2028 Speculation Intensifies

Former Vice President Kamala Harris on Thursday relaunched the social-media operation she used during her 2024 White House campaign — formerly known as Kamala HQ — and unveiled the new branding: Headquarters. The initiative is billed as an "online organizing project for next-generation campaigning" and will focus on mobilizing young voters ahead of the 2026 midterm elections.

The accounts being relaunched include more than 5 million followers on TikTok and over 1 million followers on X. Headquarters will operate in partnership with the progressive group People for the American Way, and the relaunched channels are described as a "youth mobilization organization" aimed at engaging pro-democracy young people.

Goals and Structure

According to a release obtained by Fox News, the project aims "to mobilize pro-fairness, pro-democracy, young people against far-right extremism." Harris will hold the title of chair emerita in an honorary role while several staffers from the original Kamala HQ rejoin the effort. The release also states she will not have editorial control over Headquarters posts.

"I’m really excited about it. So, stay engaged and I’ll see you out there," Harris says in a short announcement video.

Political Context and Reaction

The relaunch immediately renewed speculation about Harris's long-term political plans. After becoming the Democratic nominee in 2024, Harris lost the presidential contest to President Donald Trump, and observers have watched her public moves closely for signs of a future campaign. An anonymous Democratic strategist told Fox News Digital that the revived engagement both pushes back on Republican policies and "keeps her options open for the future."

Harris has returned to public life gradually since leaving office: she headlined Democratic National Committee fundraisers, declined a run for California governor last summer, and is currently on the second leg of a book tour for her memoir, 107 Days — a reference to the length of her 2024 bid. Those activities, combined with the Headquarters relaunch, have contributed to renewed attention on her political trajectory.

The Republican National Committee responded to the relaunch on X with a thumbs-up emoji, a reaction some interpreted as welcoming continued Democratic engagement. The Headquarters launch also included a playful video that shows someone failing to log in to the old Kamala HQ account before entering the password "headquarters," symbolizing the rebrand.

Why It Matters

The Headquarters organizers say their intent is to build a permanent, post-election organizing infrastructure for progressives — a contrast, they argue, to past progressive efforts that often dismantled after Election Day. Whether Headquarters turns into a durable civic-engagement machine, or becomes a platform that fuels 2028 speculation, will depend on how it organizes, funds and sustains engagement over the next two years.

Source: Fox News release and the Headquarters announcement video.