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China Issues Compliance Guidance to Curb Unfair Competition Among Smartphone Makers and App Platforms

China's market regulator issued guidance to clarify anti‑unfair‑competition expectations for smartphone manufacturers and mobile app platforms. The guidance, released in Shenzhen, aims to promote fair commercial conduct between device makers and platform operators. No specific companies were named. The move underscores heightened regulatory focus on competition practices in China's mobile technology sector.

09:24 PM, 11/27/2025Technology
China Issues Compliance Guidance to Curb Unfair Competition Among Smartphone Makers and App Platforms

China's market regulator released new guidance aimed at strengthening compliance with anti‑unfair‑competition rules for smartphone manufacturers and mobile application platform companies. The guidance was issued in Shenzhen on Wednesday and outlines the regulator's expectations for fair commercial conduct across device and platform ecosystems.

What the guidance covers

The document clarifies compliance obligations for both hardware makers and app platform operators, emphasizing the importance of fair access, transparent commercial terms, and competitive market practices. While the guidance does not name any specific companies, it signals closer regulatory attention to interactions between device vendors and app distribution platforms.

Why it matters

Smartphone manufacturers and app platforms play a central role in how consumers access services and apps. Clearer rules can reduce anti‑competitive behavior, protect smaller developers and competitors, and promote a more level playing field in China’s mobile technology market.

No firms were identified in the announcement. The regulator described the guidance as part of ongoing efforts to ensure compliance with competition rules and to foster healthier market conduct in the technology sector.

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