Advancing American Freedom, founded by Mike Pence, has launched a campaign to promote the One Big Beautiful Bill ahead of the midterms centered on a 90-page booklet of 60 policy memos. The legislation, passed July 4, 2025, packages tax cuts, energy expansion, and spending reductions and is said to provide about $800 billion in tax relief from 2025–2030 (roughly $6,000 per household). AAF has committed $10 million to the effort, scheduled 20+ GOP meetings on Capitol Hill, and released resources to help lawmakers sharpen their economic messaging.
Pence-Led AAF Unveils 90-Page 'One Big Beautiful' Playbook to Amplify GOP Midterm Messaging
President Donald Trump’s One Big Beautiful Bill Act passed on July 4, 2025, and combines tax cuts, energy expansion and spending reductions.(Reuters Photos)
Advancing American Freedom (AAF), the conservative group founded by former Vice President Mike Pence, has launched a coordinated campaign to sharpen Republican economic messaging ahead of the 2026 midterm elections. The effort centers on a 90-page briefing titled One Big Beautiful Booklet: 60 Key Reforms in the One Big Beautiful Bill, which AAF will unveil on Capitol Hill after scheduling more than 20 meetings with GOP offices.
The One Big Beautiful Bill Act, passed on July 4, 2025, bundles across-the-board tax cuts, expanded domestic energy production, and spending reductions into a central GOP policy package. AAF says the legislation prevented a series of proposed tax increases, preserved Trump-Pence-era tax cuts, and avoided several business burdens while reducing federal spending.
AAF will unveil the messaging strategy on Capitol Hill on Thursday and will meet with more than 20 GOP offices.
Pence said he was proud of the effort, calling the booklet a practical resource for lawmakers: 'President Trump and congressional Republicans deserve all the praise in the world for extending the Trump-Pence tax cuts and defunding Planned Parenthood in the One Big Beautiful Bill.'
AAF highlights that the bill is expected to deliver roughly $800 billion in tax relief between 2025 and 2030 — an estimated average benefit of about $6,000 per household — together with lower spending and increased domestic energy production. To support the outreach, AAF has committed $10 million to the campaign and launched a dedicated website with messaging and policy resources for lawmakers and staffers.
Designed as a practical playbook, the 90-page booklet collects 60 substantive policy memos intended to help Republican candidates and congressional offices communicate on taxes, energy, and fiscal priorities as voters focus on the economy this election cycle. AAF officials say they expect lawmakers to rely on the materials as a go-to resource while campaigning.
Why it matters: The initiative signals a concentrated Republican effort to nationalize economic themes and present a unified message ahead of the midterms, leveraging policy detail, funding, and direct outreach to elected officials and staff.
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