No Going Back PAC Inc., funded by MAGA Inc., reserved $47.4 million in midterm ad buys this week to support Republican candidates in critical battlegrounds. The largest allocations target Senate races in Michigan, Ohio, New Hampshire and Alaska, with additional spending in North Carolina, Georgia and a Pennsylvania House race. Incorporated Sept. 1 by GOP operative Charles Gantt, the PAC marks the first major public deployment from MAGA Inc.'s $400M+ war chest as the midterms approach.
Trump-Backed PAC Launches $47.4M Midterm Ad Blitz Targeting Key Senate Races
(Dreamstime)
No Going Back PAC Inc., a newly formed political action committee backed by former President Donald Trump's primary super PAC, MAGA Inc., reserved at least $47.4 million in advertising this week to support Republican candidates in pivotal midterm contests, according to The New York Times and AdImpact data.
The ad reservations—placed Tuesday and Wednesday—represent the most substantial public deployment so far from MAGA Inc.'s war chest, which held more than $403 million at the end of July. Some commercials began airing as soon as Wednesday.
Where the Money Is Going
The largest allocations are aimed at competitive U.S. Senate races: the PAC reserved $14.9 million for Michigan, $11.1 million for Ohio, $9.6 million for New Hampshire and $7.7 million for Alaska. Smaller sums are directed to Senate contests in North Carolina and Georgia and to a House race in Pennsylvania where Rep. Scott Perry is seeking reelection.
Organization And Strategy
No Going Back PAC was incorporated on Sept. 1 by GOP campaign finance operative Charles Gantt, who has managed paperwork for other Trump-linked entities, including MAGA Inc. The group's website says it will make independent expenditures supporting federal candidates who align with the founders' and funders' values. Federal filings also show the PAC is buying direct mail in multiple House districts.
"I'm going to spend whatever amount of money necessary to try to help us," Mr. Trump told reporters, and he has signaled MAGA Inc.'s funds would be used in the midterms. MAGA Inc. has said its operation could deploy between $400 million and $500 million to assist Republican candidates.
The reservations follow an earlier MAGA Inc. commitment of $10 million in Texas to support Republican Senate nominee Ken Paxton. With fewer than two months until Election Day, the $47.4 million ad blitz signals that Trump-aligned groups are beginning to deploy a significant portion of their financial reserves to influence the fight for control of Congress.
Reporting based on The New York Times and AdImpact figures; federal filings and campaign statements.
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