UPS has launched a limited-time "Ship and Dip" promotion offering a 20% discount on international shipping through Sept. 30 to help World Cup visitors send ranch dressing home. The TSA issued guidance after ranch surged in popularity, reminding travelers that carry-on liquids must be 3.4 oz (100 ml) or smaller and larger containers must be checked. Kraft Heinz teased a limited-time 'TSA-Compliant Ranch', and the company says more details will follow.
UPS Launches 'Ship and Dip' — 20% Off to Send Ranch Dressing Home as TSA, Kraft Heinz Join the Craze
From now to Sept. 30, UPS is offering a 20% discount on international shipping, so that the whole world can enjoy ranch dressing.
UPS is capitalizing on the World Cup–era obsession with ranch dressing by introducing a limited-time international shipping promotion so visitors can send bottles of America’s favorite condiment home.
UPS 'Ship and Dip' Promotion
From now through Sept. 30, UPS is offering a 20% discount on international shipments under a promotion called "Ship and Dip". The discount is available in-store and each customer is limited to one coupon. The offer is designed to help fans who fell for ranch while visiting the United States and want to transport it overseas.
TSA Weighs In After Ranch Goes Viral
The Transportation Security Administration published guidance after social media and on-the-ground enthusiasm made ranch a viral souvenir among World Cup visitors. In an Instagram post on June 16, the TSA playfully noted that a carry-on isn’t built for 'checks notes' four bottles of ranch and reminded travelers of the proper way to transport condiments.
Carry-On Rules and Travel Tips
Under TSA rules, liquids and gels in carry-on luggage must be in containers of 3.4 oz (100 ml) or smaller and all such containers must fit into a single quart-sized, resealable bag. Containers larger than 3.4 oz must be checked, even if they are not full. For fans who don’t want to risk checked luggage, UPS’s international shipping discount offers an alternative to discarding or hurriedly consuming prized purchases.
Kraft Heinz's 'TSA-Compliant Ranch'
Kraft Heinz confirmed to USA TODAY that it plans to release a product called 'TSA-Compliant Ranch'. The company posted a partly AI-generated image of the item on its Instagram account @kraftsauces and said the product will be available for a limited time, with more information to follow. Kraft Heinz teased: 'Some visitors leave with souvenirs. Others leave with America’s favorite dressing.'
Why Ranch Went Global
Ranch dressing is a distinctly American creation—invented in Alaska by a Nebraska-born entrepreneur and refined in California in the 1950s. Made from buttermilk, mayonnaise, herbs and spices, ranch grew from a U.S. salad-dressing staple into a broadly popular flavor. Even before this World Cup, ranch was closely associated with American food culture; for example, Doritos' 'Cool Ranch' flavor is marketed in Europe as 'Cool American.'
Where Else You Can Find Ranch
Ranch is available outside the United States in countries with strong American culinary influence, including Canada, the United Kingdom, Australia and Mexico, though availability and varieties may differ.
Reporting credits: Contributing reporters included Mary Walrath-Holdridge and Julia Gomez. Drew Pittock covers national trending news for USA TODAY and can be reached at [email protected]. This story originally appeared on USA TODAY under the headline: 'UPS joins ranch craze with international "Ship and Dip" discount.'
From now to Sept. 30, UPS is offering a 20% discount on international shipping, so that the whole world can enjoy ranch dressing.
A fan of the United States celebrates during the FIFA World Cup 2026 Group D match between USA and Paraguay at Los Angeles Stadium on June 12, 2026 in Los Angeles.(Dean Mouhtaropoulos, Getty Images)
United States fans cheer in the stands during the FIFA World Cup 2026 Group D match between USA and Paraguay at Los Angeles Stadium on June 12, 2026 in Los Angeles.(Jamie Squire, Getty Images)
A USA fan reacts during the US national anthem prior to the 2026 World Cup Group D football match between USA and Paraguay at the Los Angeles Stadium in Inglewood, California, on June 12, 2026.(ETIENNE LAURENT, AFP via Getty Images)
A United States fan arrives before the FIFA World Cup 2026 Group D match between USA and Paraguay at Los Angeles Stadium on June 12, 2026 in Los Angeles.(Harry How, Getty Images)
United States fans arrive before the FIFA World Cup 2026 Group D match between USA and Paraguay at Los Angeles Stadium on June 12, 2026 in Los Angeles.(Harry How, Getty Images)
United States fans pose for a photograph before the FIFA World Cup 2026 Group D match between USA and Paraguay at Los Angeles Stadium on June 12, 2026 in Los Angeles.(Richard Heathcote, Getty Images)
United States fans arrive before the FIFA World Cup 2026 Group D match between USA and Paraguay at Los Angeles Stadium on June 12, 2026 in Los Angeles.(Jamie Squire, Getty Images)
Fans of the United States show their support during the FIFA World Cup 2026 Group D match between USA and Paraguay at Los Angeles Stadium on June 12, 2026 in Los Angeles.(Jamie Squire, Getty Images)
Fans of Belgium show their support before the FIFA World Cup 2026 Group G match between Belgium and IR Iran at Los Angeles Stadium on June 21, 2026 in Inglewood, California.
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