Publix Rolls Out Free GLP-1 Nutrition Guide and 'Better Choice' Labels to Help Shoppers

Florida-based grocery chain Publix is now offering a free GLP-1-focused brochure, "Create a Lifestyle That Lasts," at in-store pharmacy counters to help customers who are taking GLP-1 medications such as Ozempic and Wegovy make food choices that support weight-loss and overall wellness goals.

The printed guide provides department-by-department shopping suggestions, nutritional information and practical ideas for assembling a balanced grocery list tailored to common dietary recommendations for people using GLP-1 medications. It also includes a QR code that links to an online product page highlighting protein- and fiber-rich foods, with filters for sales and available coupons.

Publix’s ‘Create a Lifestyle That Lasts’ brochure offers department-by-department shopping guidance, along with nutritional information and practical tips for building a balanced grocery list (Publix)

In-Store And Digital Nutrition Tools

Publix is expanding nutrition support across the store and online. Shoppers will see green "Better Choice" shelf tags drawing attention to items higher in beneficial nutrients such as fiber and lower in added sugar, sodium and saturated fat—labels the company says are informed by current nutrition research and federal dietary guidelines.

For customers using the Publix app or website, the retailer has added new protein and fiber categories to its digital weekly ads to make it easier to find items that align with common recommendations for people on GLP-1 treatments.

The brochures are available at the store’s pharmacy (Getty Images)

"Publix continues to innovate and adapt to meet the changing needs of our customers," said Katie Scanlon, Publix Vice President of Pharmacy. "I am proud of our commitment to support our customers' well-being journeys throughout the entire store."

Market Response And Expert Cautions

Interest in GLP-1 drugs has surged: a November poll from KFF found about one in eight U.S. adults said they were currently taking GLP-1 medications for weight loss or to manage conditions such as diabetes and heart disease, and nearly one in five reported having used a GLP-1 drug at some point.

Food companies and retailers are responding by marketing products as "GLP-1 friendly," highlighting attributes such as higher fiber, higher protein, lower carbs or smaller portion sizes. Nutrition experts caution that "GLP-1 friendly" is not a regulated term like "organic" or "heart healthy," so it can be applied inconsistently. Some products may tout a single positive attribute while remaining high in sugar, sodium or calories.

"A GLP-1 friendly label is good in theory, but it's bulls***. There's no real science behind it," said Dr. Zaid Fadul, a physician and former U.S. Air Force flight surgeon.

Dr. Ethan Balk, a clinical associate professor at NYU who specializes in medical nutrition for bariatric surgery and metabolic weight loss, noted that many marketed products do reflect professional recommendations: "Companies are definitely aligning with what we'd recommend for people on GLP-1 medications—prioritizing protein, produce, fruits and vegetables."

Shoppers using GLP-1 medications should read nutrition labels carefully and discuss dietary changes with their healthcare provider or registered dietitian to ensure that specific product choices fit their individual health needs and medication-related guidance.