Naftali Bennett's campaign has swapped suits for jeans and T‑shirts in a deliberate image refresh designed to make the former prime minister appear younger, more approachable and more energetic. Campaign managers Hillel Kobrinsky and Yotam Ben‑Yitzhak say the change targets younger voters and has altered Bennett's on‑camera presence, allowing freer movement and more natural body language. The makeover is being promoted alongside slogans emphasizing a hands‑on approach, and follows Bennett's reported 15 kg (33 lb) weight loss. Israel's next election is scheduled for October 27.
Bennett Ditches Suits for Jeans to Project Youthful, Blue‑Collar Energy Ahead of Israel Vote
Former Israeli Prime Minister and head of the "Together" party Naftali Bennett visits at the Western Wall in Jerusalem's Old City, during Tisha B'Av, July 22, 2026. (photo credit: YONATAN SINDEL/FLASH90)
Former prime minister Naftali Bennett has traded suits and button‑down shirts for jeans and T‑shirts as his campaign deliberately retools his image to appear younger, more approachable and more energetic ahead of Israel's October election.
Deliberate Rebrand
Campaign managers Hillel Kobrinsky and Yotam Ben‑Yitzhak authorized the wardrobe shift as part of a broader effort to refresh Bennett's public persona. Over the past two weeks Bennett, who leads the centrist Together party, has appeared in casual attire at nearly every public event and television interview, a clear break with the more formal look he favored in recent months.
What the Change Aims to Achieve
Officials say the move is primarily aimed at younger voters: dressing down is intended to make Bennett seem less distant and more familiar. Staffers report the casual clothes have also changed his on‑camera and on‑stage presence — allowing freer movement, more natural body language and a higher‑energy delivery during interviews and appearances.
Naftali Bennett (credit: REUVEN CASTRO)
Campaign slogans now running alongside the new look include: "We're coming to work," "We're coming to fix," and "We're coming to put things in order." The messaging pairs Bennett's experience as a former prime minister with a hands‑on, roll‑up‑your‑sleeves approach.
Personal Transformation
Alongside the wardrobe change, Bennett has reportedly lost roughly 15 kilograms (33 pounds) in recent months. Campaign aides highlight the weight loss as another element in the effort to present him as a sharper, more dynamic candidate and to sharpen contrasts with older rivals.
Context
Israel is scheduled to hold its first national election since the October 7, 2023 Hamas attack on October 27. The campaign's visual and messaging adjustments are part of a broader push to broaden Bennett's appeal ahead of that vote.
Photo credit: REUVEN CASTRO
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