Swig has launched the seventh annual Save The Cups campaign with a goal of raising at least $650,000 to support women facing breast cancer and to promote early detection. The campaign, active since 2020, highlights personal stories — including Kendra Levering, Carrie McKee and Joy Skarka — that illustrate the emotional and financial toll of cancer. Through Oct. 10, proceeds from Swig’s fall menu and merchandise and optional round-up donations in stores will support the program; nominations and applications are open at SaveTheCups.org.
Swig Launches Seventh Annual 'Save The Cups' Campaign, Aiming To Raise $650,000 For Women With Breast Cancer
QSR Magazine
Swig, the Home of the Original Dirty Soda, has launched its seventh annual Save The Cups campaign to raise funds for women undergoing breast cancer treatment and to promote early detection. The brand is seeking to raise at least $650,000 this year, building on the effort it began in 2020.
Personal Stories Behind The Fundraising
Behind each donation are real people navigating diagnoses, treatment and life challenges that extend far beyond cancer itself. The campaign highlights recipients and nominees whose stories illustrate why financial help and encouragement for early screening matter.
Kendra Levering — Missouri
Kendra’s diagnosis upended her life as she faced chemotherapy, fertility preservation decisions and the uncertainty that comes with treatment. Small routines — like regular visits to Swig, sometimes still wearing a cold cap during chemo — helped her maintain a sense of normalcy. Kendra was selected as a Save The Cups recipient in 2025, receiving meaningful financial support during a difficult period.
Carrie McKee — Utah
In a powerful example of early detection, Carrie made a donation at Swig’s Oquirrh Mountain location and was prompted to schedule a mammogram she had previously postponed. That screening led to a breast cancer diagnosis. Her story underscores the campaign’s dual mission: easing financial burdens and encouraging women to get screened and prioritize their health.
Joy Skarka — Florida
Joy discovered a lump in March 2025 while at the hospital with her husband, who was battling brain cancer. She underwent a double mastectomy months later, just 10 days before her husband passed away in August 2025. Suddenly, Joy was balancing her own treatment, grief and caring for two young children. When Save The Cups surprised her with the news that she had been selected for support, the assistance arrived at a moment of profound need.
How To Get Involved
Now through October 10, proceeds from Swig’s fall menu and related merchandise will benefit Save The Cups. Customers can also support the campaign by rounding up their purchase at participating Swig locations. The program is accepting nominations for women currently fighting breast cancer.
To learn more, nominate someone or apply for assistance, visit SaveTheCups.org. Every contribution helps reduce financial stress and encourages life-saving screenings.
Note: Save The Cups was created to ease the financial burden during treatment and to promote awareness about early detection — two goals that continue to guide the campaign’s growth and impact.
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