London has launched a bid to host WorldPride 2032, a proposed 10-day festival marking 60 years since the capital's first Pride march in 1972. The bid is led by Pride in London with Outernet London and UK Black Pride, and is backed by City Hall. Organisers are running a global logo contest — the winning outline receives £3,000 and will be filled with thousands of photos from LGBTQ+ people and allies. The competition closes on 25 September; the winner will be revealed in late October. Amsterdam is set to host WorldPride 2026 and Cape Town 2028.
London Launches Bid To Host WorldPride 2032 To Mark 60 Years Since First March
The organisers of London's annual Pride march are leading the bid [Getty Images]
London has launched a formal bid to host WorldPride 2032, timed to coincide with the 60th anniversary of the capital's first Pride march in 1972. The proposal envisages a 10-day festival of marches, conferences and cultural events that organisers say would celebrate the city's diverse LGBTQ+ communities and advance global LGBTQ+ rights.
The bid is being led by Pride in London in partnership with entertainment district Outernet London and UK Black Pride, with the backing of City Hall. As part of the campaign, organisers have opened an international competition for LGBTQ+ creatives to submit designs for the bid's official logo outline.
The winning design will receive a £3,000 prize and will be completed using thousands of photographs contributed by LGBTQ+ people and allies worldwide, creating what organisers describe as "one living symbol of Pride." The logo competition closes on 25 September, with the winner due to be announced in late October.
Amsterdam is hosting this year's World Pride festival [Getty Images]
"As we approach the 60th anniversary of London's first Pride march, this project gives every generation an opportunity to leave their mark on what could become one of the defining moments in our movement's history," said Rebecca Paisis, chief executive of Pride in London.
Lady Phyll, co-founder of UK Black Pride and one of three chairs of the bid, emphasised that WorldPride should be rooted in purpose as well as celebration.
"WorldPride must never be just about spectacle. It must be about people, justice, belonging and creating lasting change. Sixty years after London's first Pride march, we have a responsibility to honour those who came before us while building a future that is more representative, accessible and intersectional," she said.
Tom Copley, a deputy mayor of London, added that the bid would demonstrate why the city "remains a beacon of inclusivity and diversity around the globe."
WorldPride is an international event held every two to three years since its inaugural edition in Rome in 2000. Past hosts have included Toronto, Madrid, New York, Copenhagen and Sydney. London previously hosted WorldPride in 2012 and made an unsuccessful bid for the 2030 event. Amsterdam is scheduled to host in 2026 and Cape Town will become the first African host city in 2028 if plans proceed as expected.
Organisers are encouraging creatives and community members worldwide to take part in the logo contest and share photographs that reflect the movement's global breadth. For more information and submission details, interested participants should consult the bid organisers' official channels.
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