Pumpkin Tree recalled Peter Rabbit Organics Banana & Strawberry fruit purée after a packaging defect may have introduced a strand of soft plastic into some pouches. The recall affects products sold at Kroger, Meijer, and Target between March 6 and July 13, 2026, with a specific barcode and six best-before dates in 2027. Consumers should not feed affected pouches to children and should dispose of them or return them for a refund; no injuries have been reported. For help, call Pumpkin Tree consumer support at 888-566-2363 (Mon–Fri, 8 a.m.–5 p.m. ET).
Nationwide Recall: Peter Rabbit Organics Banana & Strawberry Purée Pulled Over Possible Soft-Plastic Contamination — Check Your Pouches

Pumpkin Tree has issued a nationwide recall of Peter Rabbit Organics Banana & Strawberry fruit purée after a packaging supplier discovered an internal defect that may introduce a strand of soft, food-grade plastic into the pouch. Company officials warn that if a piece of plastic detaches it could pose a choking hazard to young children. No injuries have been reported to date.
What Happened
The packaging supplier identified a defect in the pouch lining that could result in a soft plastic strand contaminating the purée. While Pumpkin Tree’s recall notice does not confirm any confirmed cases of plastic separation, the company is asking caregivers to treat affected products as unsafe and not to feed them to children.
Which Products Are Affected
The recall applies only to Peter Rabbit Organics Banana & Strawberry fruit purée sold exclusively at Kroger, Meijer, and Target stores nationwide between March 6, 2026 and July 13, 2026. Consumers should check the back of the pouch for the following identifiers:
- Barcode: 8 15367 01078 0
- Best-Before Dates (BBD): 01/19/2027, 01/20/2027, 03/17/2027, 03/18/2027, 05/14/2027, 05/15/2027
- Manufacturing Mark: The number '4' printed on the rear right-hand side seam
No other Pumpkin Tree or Peter Rabbit Organics products, flavors, or best-before dates are included in this recall.
What Caregivers Should Do
If you have an affected pouch at home, do not feed it to anyone. Pumpkin Tree asks consumers to either dispose of recalled pouches or return them to the place of purchase for a refund. If a child shows signs of choking, gagging, breathing difficulty, or any injury after consuming the product, seek immediate medical attention or call emergency services.
Expert Reaction
Victoria Seaver, a registered dietitian and Associate Editorial Director for EatingWell and Simply Recipes, said she found the recall concerning: 'As a parent, I tend to view just about everything as a potential choking hazard. The mention of a strand of soft, food-grade plastic is definitely concerning.' She added that she immediately inspected the pouches she had at home after learning about the recall.
Contact Information
For questions, visit the Pumpkin Tree website or contact the company's consumer support desk at 888-566-2363, Monday through Friday, 8:00 a.m. to 5:00 p.m. ET.
Bottom line: Check your pantry now for the specified barcode, best-before dates, and the printed '4' on the seam. If your pouch matches, do not use it—dispose of it or return it for a refund.
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