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Inside Pyongyang's Trade Fair: North Korea Unveils Homegrown Jindallae Smartphone Amid Surveillance Concerns

Inside Pyongyang's Trade Fair: North Korea Unveils Homegrown Jindallae Smartphone Amid Surveillance Concerns
Pyongyang has touted Jindallae as a convenient way for North Koreans to stay connected, albeit through a strictly controlled network (KIM Won Jin)(KIM Won Jin/AFP/AFP)

North Korea showcased its Jindallae smartphone at the Pyongyang Spring International Trade Fair, presenting a model with a multi-lens circular camera and several color options. The phones run on a restricted national intranet and have raised surveillance concerns, including reports that devices can capture screenshots accessible to authorities. Analysts and a 2024 assessment say many handsets may be made by Chinese firms and rebranded, while UN sanctions ban mobile hardware imports. North Korea reported about 6.35 million mobile subscriptions at the end of 2022.

North Korea this week showcased the latest model of its domestically branded Jindallae smartphone at the Pyongyang Spring International Trade Fair, the country's largest commercial expo. State media said more than 290 enterprises from North Korea, Russia, China, Mongolia, Switzerland and Thailand were represented, although officials did not release attendance figures or detailed visitor origins.

What Is Jindallae?

Jindallae (Korean for "Azalea") was first introduced in 2017. The newest iteration shown at the fair retains the same design language as recent models, including a prominent circular camera module with multiple lenses and a variety of color options. Pyongyang promotes the handset as a practical device for domestic communication, but provides few verifiable details about its production or supply chain.

Connectivity and Surveillance

Most North Koreans—out of a population of roughly 25 million—cannot access the global internet. Mobile phones operate on a tightly controlled national intranet, limiting external connectivity. Reporting by the BBC has raised concerns that phones may periodically capture screenshots and store them in hidden folders accessible to authorities, underscoring broader surveillance risks in one of the world’s most closely monitored societies.

Manufacturing, Sanctions and Outside Links

A 2024 assessment by North Korea specialist Martyn Williams and other analysts suggests many handsets sold in the country may be manufactured by Chinese firms and rebranded for the North Korean market. United Nations sanctions formally prohibit imports of mobile phone hardware to North Korea, complicating supply chains and raising questions about how components reach domestic producers.

Numbers And Context

According to the International Telecommunication Union, North Korea recorded about 6.35 million mobile subscriptions at the end of 2022, the most recent available figure. South Korean officials have recently suggested the North’s long-struggling economy may be showing signs of recovery, in part due to closer ties with Russia; analysts say this relationship may include economic, military and technical assistance.

Sources: AFP, Yonhap (citing a pro-Pyongyang Japanese newspaper), BBC reporting, Martyn Williams (2024), International Telecommunication Union.

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