ADWEEK and Higgsfield have launched "Adathon," a month-long contest offering $85,000 in Higgsfield platform credits for the best AI-assisted 30–60 second ad created for a real brand. Agencies, in-house teams, or hybrid pods have four weeks to write, produce and submit entries against their own briefs. Winners will receive platform credits and fully paid trips to Brandweek in Atlanta, where prizes will be announced September 15–17, 2026. Entry deadline: August 24, 2026, 11:59 PM ET.
ADWEEK and Higgsfield Launch $85,000 'Adathon' — Create the Best AI-Assisted 30–60s Ad
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ADWEEK has teamed up with AI ad platform Higgsfield to launch "Adathon," a month-long creative challenge that asks agencies, in-house teams, and mixed pods to skip the pitch deck and produce a finished ad. The competition awards a total of $85,000 in Higgsfield platform credits to the teams that craft the sharpest AI-assisted 30–60 second spot for a real brand.
The Challenge
Entrants — including traditional agencies, in-house brand teams, or hybrid pods that combine client, agency and production talent — will have four weeks to write, produce and submit a 30–60 second commercial created against their own brief for a brand of their choosing. The emphasis is on speed, creativity and effective use of AI tools to accelerate production.
Judging & Announcement
The judging panel will be revealed in the coming weeks. Winners will be announced onstage at ADWEEK’s Brandweek in Atlanta, running September 15–17, 2026.
The Stakes
Prizes are granted as Higgsfield platform credits and include fully paid trips to Brandweek for winning teams:
- First place: $50,000 in Higgsfield credits, plus travel to Brandweek 2026 in Atlanta for up to three team members.
- Second place: $25,000 in Higgsfield credits, plus Brandweek travel for up to three team members.
- Third place: $10,000 in Higgsfield credits, plus Brandweek travel for up to three team members.
Winning teams’ travel packages cover economy airfare and hotel for up to four nights. Travel and related expenses must be pre-approved and will be reimbursed by Higgsfield within 30 days.
How To Enter
Teams should prepare a brief, produce a 30–60 second ad using AI-assisted workflows on their chosen tools, and submit the finished spot within the competition window. The contest welcomes entries for any real brand; entrants keep ownership of their creative work according to the contest terms.
Timeline
- Entry deadline: August 24, 2026, 11:59 PM ET.
- Winners announced: Onstage at Brandweek, Atlanta, September 15–17, 2026.
Note: The judging panel and full submission rules will be posted by ADWEEK and Higgsfield prior to the contest start. This article was originally published on Adweek.com.
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