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Final 40 Hours: Reason Wins Last $25,000 Matching Gift — Double Your Donation Now

Final 40 Hours: Reason Wins Last $25,000 Matching Gift — Double Your Donation Now

Reason's annual Webathon enters its final 40 hours with a last matching gift of $25,000 from Kerry and Helen Welsh, doubling the next $25,000 in donations. The match could help Reason meet its immediate $600,000 goal and push past last year’s inflation-adjusted $630,000. The appeal emphasizes Reason’s 57-year consistency, its reader-funded model since the 1980s, and the importance of donor diversity for editorial stability. A $50 gift secures a one-year Reason Plus subscription and helps protect the magazine’s independence.

Reason's annual Webathon is in its final 40 hours — and longtime donors Kerry and Helen Welsh have just offered a last-minute matching gift of $25,000. That means the next $25,000 in donations will be doubled into $50,000, helping us close the drive strong.

Why This Match Matters

For 57 years, Reason has been a steady libertarian voice: libertarian yesterday, libertarian today, libertarian tomorrow. That consistency, backed by a broad base of readers and donors, is why we can resist sudden ideological U-turns and remain editorially independent.

With the Welsh match in play, pushing through the remaining $25,000 would allow us to meet — for the second time in this campaign — our immediate goal of $600,000. It would also put us in position to exceed last year’s inflation-adjusted total of $630,000 and challenge our all-time highs.

Every Gift Counts

If you’ve been hesitating, remember that every contribution matters. A $50 gift provides a one-year subscription to Reason Plus and supports our nonprofit, reader-funded model that’s been in place since the 1980s. That model, combined with an experienced, engaged Board, helps protect Reason from the influence of any single donor and contributes to long-term stability.

Subscriber Jim asked in our Webathon Q&A: “The HBO show Succession is a master class in how NOT to handle leadership transition. In contrast, from the outside, Reason's handoffs between editors-in-chief — Virginia Postrel to Nick Gillespie to Matt Welch to Katherine Mangu-Ward — looked almost boringly competent and drama-free. What concrete lessons about succession planning should other organizations take from Reason's experience?”

This Webathon offers a clear answer: donor diversity and steady public support help ensure smooth transitions, continuity in editorial direction, and institutional resilience.

Please donate today to help us reach and exceed our goals — and to keep Reason a consistent, independent voice in an often volatile media landscape.

Originally published at Reason.com.

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