Meta's Vibes Feed Is Flooded with 'Boomerslop' — Jokey Trump AI Clips Dominate the Stream

Meta's new Vibes feed is awash in "boomerslop"

It's been just over a month since Meta launched Vibes, an all-AI short-video feed inside the standalone Meta AI app. What stands out so far is a persistent pattern: the feed is saturated with what the author dubs "boomerslop" — low-effort, jokey AI clips that strongly appeal to a Facebook-style boomer sensibility.

What is "boomerslop"?

By "boomerslop" I mean AI-generated or AI-edited clips that trade on familiar political gags and thrift-store meme humor: dancing Trump clips, mock-arrest sketches, and other bite-sized political jokes. The label is offered in an affectionate, teasing spirit toward baby boomers; Meta says older users are not the majority of its Meta AI audience. Instead, these videos are "spiritually boomerish" — they reflect a sensibility that circulates easily and reliably attracts reactions and shares.

Not the most dangerous deepfakes, but still effective

These clips are generally playful rather than highly realistic deepfakes. More advanced tools (for example, OpenAI's Sora and similar systems) can produce fabrications that might genuinely deceive viewers — Meta's own chief AI scientist, Yann LeCun, recently appeared to be misled by an AI-made video depicting police interaction with ICE. The Vibes issue is different: it's less about technical sophistication and more about content that is optimized for attention, outrage, and quick sharing.

Meta's response and broader context

Faith Eischen, a Meta spokesperson: "The vast majority of Vibes content viewed is focused on lifestyle and entertainment topics like sci-fi, fashion, motivational themes, and pets. While Business Insider may find this interesting, this content is not representative of the Vibes vibe."

That may be true overall, but the prevalence of Trump-themed clips was noticeable compared with Vibes' early days. The pattern recalls Facebook's mid-to-late 2000s reputation as "the place where uncles yell at each other online," when emotionally charged posts and divisive memes — think 'Lock her up' in 2016 — spread widely. Facebook later took steps to limit political reach (including measures in 2024 that were subsequently eased), but Vibes shows how AI can quickly amplify familiar, polarizing formats.

Why it matters

In theory, AI video opens doors to creative, original content. In practice, Vibes often recirculates predictable, shareable political jokes — riffs like "Cheeto-in-chief" and "Let's go Brandon" dressed up with AI effects. That makes the feed feel less like a showcase for AI's creative potential and more like algorithmic nostalgia for the divisive meme culture of the past.

Bottom line: Vibes can demonstrate AI-driven creativity, but at the moment it frequently serves up algorithmically optimized, politically charged meme content. For many users, the vibes are decidedly off.